This is an interesting use of internet power. I wonder how many other campaigns could use tools like this? I also wonder how long this can last? If you don't know what I'm talking about, a small group got it in their heads that they would make Google point to a particular web page by creating links with the words "Miserable Failure" pointing to that page.
I guess that's all I had to say. I thought ir was cute and thought I'd share it. What this has to do with space colonization, self help, or other Zemoxian topics, I'll leave as an exercise for the reader.